Alix Joyal is the ‘eco mom’ behind Joyaltee. She has a super interesting professional history from formal training at FIT in NYC to getting her first business off the ground making and selling high-end super gorgeous quilts… to figuring out how to scale her production while making her product accessible to a larger audience. Let her fill you in on her backstory….
Originally from Dover, NH I started sewing at the age of 12, making upcycled quilts for my family and friends from clothing around the house.
I moved to NYC in 1996 to study Fashion at FIT and ended up spending the next 10 years traveling all over Europe, Morocco, living in Italy, and then traveling all over the US after driving through every state in the contiguous United States. I ended up settling in Ashland, OR for several years, deeply involved in the Natural Foods Industry and learning all I could about Organics and sustainable living.
I ended up returning to NYC in 2005 and received my BS in Textile Development and Marketing from the Fashion Institute of Technology in NYC, the same university that I had started at over 10 years earlier.
I owned and operated a memory quilting company called Mamaka Mills for several years after graduation and before having children. After the birth of my daughter, I created Joyaltee as an eco-friendly baby clothing company making kids clothes from upcycled garments.
My family and I now live in Brattleboro, VT after spending many years in San Antonio, TX, and I now focus on creating t-shirt memory blankets that are custom made from my client’s t-shirts and clothing. I love creating and I am so excited to bring Joyaltee to a larger audience, providing affordable custom Memory Blankets as a way to celebrate achievements or to memorialize loved ones.
We are super excited to showcase Alix and Joyaltee at Rags To Riches Textile Upcycling Summit… Do you have specific questions for her? Leave them in the comments and we will work them in to her presentation at our upcoming Rags to Riches Textile Upcycling Summit.
